Built to Last by Jim Collins
Drawing upon a six-year research project at the Stanford University Graduate School of Business, the authors highlight 18 truly exceptional and long-lasting companies — they have an average age of nearly 100 years and have outperformed the general stock market by a factor of 15 since 1926 — and studied each company in direct comparison to one of its top competitors.
They examined the companies from their very beginnings to the present day — as start-ups, as midsize companies, and as large corporations. Throughout, the authors ask “What makes the truly exceptional companies different from other companies?”
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
This book is a classic and a must-read for leaders wanting to focus on successful habits, a bright envisioned future and a company that will stand the test of time.